atomicpanda: (Default)
In my post about Minx, I'm not saying that marketing books as 'for girls' and by default 'not for boys' is why the Minx imprint was shut down. I don't know the inner workings of the decision making process and would not claim to know. I was really just trying to say that of we want more female readers, and more readers in general, we need to make better comics.

And I realize, it's an uphill fight. Where would the money come from to pay the creators of these new better comics? What incentive is there for people to take chances in such a low profit industry? How could quality be sustained when it could take untold number of years for the general public to notice that comics aren't just crap anymore?

I don't know the answers. All I know is that when we, as an industry, produce mostly garbage we're not going to grow, especially now with so many other and cheaper forms of entertainment.

Say a girl read Chiggers and really liked it. She's goes to the comic shop (hopefully not one of those dirty, dark, boys only club, comic shops that, thankfully, I've only heard about) and asks, "I just read Chiggers and I really liked it. What can I read next?" I'd rather the clerk look over his shelves of quality books and have many comics to recommend instead of looking at rack after rack of adolescent boy, big booby fight comics and say, "Well, I guess you should just read it again."
atomicpanda: (anemone)
The problem is, when you say a comic or comic line is 'for girls' you're also saying it's 'not for boys.' You're limiting your audience. Reminds me of Japanese comic shops where you have the male comics on one side and the female comics, nearly all bound in pink, on the other side. And, unless you want people to think you're a weirdo, you don't shop in the section not geared to your sex.

In Japan, this can work. The comic industry is huge. Seems like everyone reads comics. But here, the comic market is tiny. If you cut off part of your potential audience you're shooting yourself in the foot. Consider the popularity of Japanese comics brought over here. Many when translated are stripped of their original pink or not pink covers and released just as plain ol' comics. Boys will read them and girls will read them and if the comic is well done with a good story and good art it will be popular with both girls and boys or one or the other.

The solution is, companies need to look for, be able to recognize and be willing to publish quality comic books. There have been many comics that have been successful with a large female and male audience. Books like, I dunno, Bone or Scott Pilgrim come to mind. To me, it seems, these books tend to focus on the characters and have engaging stories. I know when I was a teen reading X-men I was more interested in characters and character interaction than I was in how small they could make Phylock's costume or what new growly sound Wolverine would make when attacking some one. Eventually, there just wasn't enough story and character and I stopped reading the series.

I think comic companies underestimate their audience. So much seems to be boobs and violence. There's nothing necessarily wrong with boobs and violence. To each their own. But, there's no reason, other than lack of talent or just plain laziness, why even lowly booby comics can't have interesting, well written characters and stories. I know many women who really liked some of the Marvel mutant books like X-men and New Mutants because they liked the interesting characters and the good stories. Just like I know many males, like myself, who like comics like Kimmie66 and maybe more would have read them if they weren't marketed as "For girls."

Basically, I guess I'm saying, make good comics and market them to people.

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